Email copied
Back to work

Lightway Finance

RebrandIdentityFinance
[ Case study ]

Lightway Finance wanted to connect with and empower younger generations, but its brand felt overly serious and its icon, a detailed angel of light, was too complex to remember. We rebuilt the identity as a vibrant, contemporary system that is instantly recognisable, approachable and modern, built to stand out in a crowded digital market.

[ What we did ]
  • Brand strategy
  • Logo redesign
  • Visual identity
  • Brand applications
Lightway Finance, image 1Lightway Finance, image 2Lightway Finance, image 3Lightway Finance, image 4Lightway Finance, image 5Lightway Finance, image 6Lightway Finance, image 7Lightway Finance, image 8Lightway Finance, image 9Lightway Finance, image 10
More on Behance
[ Related work ]View all work ( + )

A CBD gummies brand for Gen Z. A playful logo and bright labels for three moods: relax, sleep and social.

3Product variations
View case

A GCC-based brand that had outgrown Wix. We moved the store to Shopify, redesigned it and built it end to end.

4.7%Conversion rate
1.4%Before
View case Visit website

One identity across packaging, staff outfits and the website, and a new Shopify store to sell it.

2.7%Conversion rate
0.9%Before
View case

Send us the brief.

[ Get in touch ]

Tell us what you are building. We come back with a clear scope, a timeline and a price.

See our Behance
2 founders, 1 studioUS company, remote
[NYC 00 : 00 : 00·DXB 00 : 00 : 00 ]
© 2026 Klay Create